Freedom Meal Solutions

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Freedom Meal Solutions is a mobile application designed to help users achieve sustainable weight loss through a balanced approach to nutrition and exercise. The app offers a range of features, including meal planning, exercise tracking, and personalized coaching, to support users on their weight loss journey.

Role

UX/UI Designer

company

Brussel Lake Paragon

location

London, UK

Details

key findings

empathy & persona

Challenge

1. Engaging Content Delivery: Balancing the need to provide informative content with the desire to avoid overwhelming users.

2. User Motivation and Retention: Developing strategies to keep users engaged and motivated over time.

Solutions Implemented

1. User-Friendly Interface:

Card-Based Design: Implemented a card-based design system to visually organize information and make the app easy to navigate.
Minimalist Approach: Prioritized essential information and avoided clutter.
Interactive Elements: Incorporated interactive elements, such as progress bars and visual representations of data, to make the app more engaging.

2. Personalized Coaching Experience:

Voice Coach: Introduced a virtual voice coach feature to provide personalized encouragement and motivation.
Progress Tracking: Enabled users to track their progress through visual representations of weight loss, body measurements, and exercise goals.‍
Community Features: Considered integrating social features, such as forums or chat groups, to foster a sense of community and support among users.

Key Learnings

User-Centered Design: Prioritizing the user experience is crucial for app success.
Balance Information and Engagement: Find the right balance between providing essential information and keeping users engaged.
Personalization: Tailor the app's features and content to individual user preferences and goals.
Continuous Improvement: Regularly gather user feedback and iterate on the app's design and functionality.

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